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3 Reasons Why you Shouldn’t Wait Until Fall to Start Selling School Spirit Wear

Updated: May 26, 2023

Team posting for a photo.
Lacrosse Team

One of the most frequently asked questions we receive is, "When should we start working on spirit wear"? The short answer is now, while it's on your to-do list. While some schools say, they don't start running spirit wear until after school begins in the fall, this is a grave mistake, especially for those focused on fundraising. We ship directly to parents all year, and the honest answer is that you can start a spirit wear store any time of the year. We've found that our schools receive orders all year long. Yes, even in the summer. Here are a few good reasons you should start spirit wear sales now!

1. Fall will be here before you know it. It's amazing how fast summer flies by; before we know it, the school year is back in action. With the influx of schools returning to school, a new wave of schools is all gearing up to launch spirit wear. While it typically takes 3-5 days to turn around new design requests, it can be closer to 10-14 days for new designs during peak season.

2. Fundraise all year long. One of the fascinating things we discovered when first starting a spirit wear business was how many parents and schools purchase during the summer. New incoming families and those super organized moms and dads love to order ahead of time and have their spirit wear arrive before the school year begins. Not to mention that schools like to purchase spirit wear for new staff members over the summer.

3. Parents are always late. Let's face it; we've always been late or forgetful, especially with kids' busy schedules these days. Sometimes I feel more like a chauffeur than a parent. So getting parents in sync with the ordering process and where to purchase spirit wear or uniforms take time. With enough lead time, the constant reminders of spirit wear availability lead to a higher probability of parents having students in spirit wear when they want it (class photo day, school rally, etc...).

Bonus: It only takes a few minutes to start a school store. We make our process easy for schools to start a school store.


  1. Complete the registration form on our home page.

  2. We'll send you a link to select your store products.

  3. Upload your logo or request a logo design.

  4. Notify your parents by placing your new school store URL on your websites and emailing your parents.

All year, you'll have admin access to your store to manage products, logos, and fundraising.

Let us know if we can help you start your school spirit wear or school uniform store today. K-12 Clothing.

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