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Getting Moms Back to Work: The Mom Project

a K-12 Partner Spotlight


At K-12 Clothing, we are big believers in equality. As a black owned business, we understand that the playing field isn’t level for many people in today’s workforce. We believe that as a business, we need to make a concerted effort to change that. That’s why this summer, when we went to look for some help to expand our business, we reached out to The Mom Project. Opportunities, whether they be educational, professional, or social, tend to favor single white males. In particular, mothers often miss out on career advancement because career success often comes with the expectation of giving everything to work and mothers simply are not able to do that all the time. Many mothers end up leaving the workforce frustrated and wishing they could “do it all.” The Mom Project was founded to address these issues. It is a platform that is committed to helping women remain active in the workforce at every stage of their life journey. It helps employers, like K-12 Clothing, find great candidates and we are excited to partner with The Mom Project this year.

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The Mom Project — How it All Started

Working couple, Allison Robinson and Gregory Robinson, were in a familiar situation when they got pregnant with their first child. They were trying to figure out how they would adjust to their new life. While out on maternity leave from Procter & Gamble, Allison learned that a shockingly high number of women — almost as much as 43% — leave the workforce after becoming moms. This caused her to re-examine her own plans but it also pushed her to figure out why. She realized that women were not leaving because they did not want to work but that many felt they needed to leave to be able to be a mother. Allison did not think this was right — she wanted to create a world where pursuing a professional career and engaging in parenthood were complementary activities. Thus, Allison founded The Mom Project in 2016 as a way to give women who wanted to work more options.


The Mom Project — The Mission

At The Mom Project, the basic mission is to empower mothers in their careers. They do this in a couple ways:

  • Bridging the Gap between Working Mothers’ Needs and Workplace Expectations

An estimated one million women in the US join the realm of motherhood each year; of these, a significant number are part of the active workforce. At The Mom Project, they do not place the entire responsibility of adjusting to this new phase on the mom. The Mom Project works with organizations to reshape their policies to be more supportive of women. They also provide a platform that connects employers and moms but on mutually beneficial terms.

  • Creating a Supportive Community

At The Mom Project, they make sure to keep their practices free of discrimination and thrive on the basis of inclusivity. The platform creates a community for working mothers everywhere that aims to draw connections between inspiring individuals, provide career goal support, and facilitate unrestricted access to resources that are needed for growth in both their professional and family life.


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The Mom Project — Their Programs

Currently, The Mom Project runs four different programs, all of which aim to facilitate working mothers in diverse and dynamic ways.They are:

  • Women’s Work Initiative

The Women’s Work Initiative is a program that aims to maximize the number of women that take an active part in the workforce. This initiative works to encourage economic, social, and business growth in the female population by helping them benefit from career-building opportunities such as career fairs and mentorships.


  • Resume Review

What goes on paper stays; and at The Mom Project, this is a well understood fact. The platform understands just how important resumes are for potentials in the job market; after all, they are what help us reach interview shortlists and bag that dream job. To help moms curate the ideal resume, The Mom Project launched Resume Rev, a project designed specifically to make the best of their skills and expertise on paper. And the best part is that The Mom Project allows moms to use their new resume both on and off The Mom Project platform.


  • Unity Program Matching

Like any reliable platform, The Mom Project has not failed to take special measures in the uncertain times of the corona pandemic. With thousands of women being laid off due to lockdown orders and halted business activities, Unity Program Matching aims to connect at least 1000 women with supportive resources to aid them in finding a job during these tough conditions.


  • RALLY

RALLY is perhaps the most unique of The Mom Project’s programs. RALLY provides working women and advocates of working women a platform upon which they can form meaningful connections, and both give and receive support to one another. Whether this is in the form of resume building, career advice, or tips on how to maintain a healthy work-home balance.



The Mom Project is successful in its own right but having tennis superstar, Serena Williams, as a supporter and board member is certainly an added bonus. As a working mother herself, Ms. Williams recognizes the good of the work that The Mom Project is carrying out. As a result, Ms. Williams has taken on the role of being The Mom Project’s strategic advisor.

All in all, The Mom Project serves as a one of a kind, dynamic career matching platform that is specially designed to facilitate working women everywhere, no matter what stage of their journey they may be on.


Do you have an organization you think we should consider partnering with? Are you an organization looking to partner? If so, please connect with us on Facebook.

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