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Enhancing Parent Engagement: PTA/PTO's Technology Best Practices

Updated: May 26, 2023

As a PTA/PTO leader, you know that enhancing parent engagement is crucial for the success of your organization. Technology is vital in making this happen in today's fast-paced world. This blog will explore the best practices for PTA and PTO leaders to utilize technology effectively.

Parents are looking down, holding their cellphones.
PTA Parents on Phones

The Importance of Parent Engagement in PTA/PTO

Parent engagement is a key factor in the success of any PTA meeting or event. Active parent involvement leads to a stronger school community, better communication, and improved student outcomes. By leveraging technology, you can enhance your PTA/PTO's effectiveness and reach more parents.


National PTA Programs and Technology

The National PTA has been advocating for the use of technology in education for years. They offer various PTA programs to help schools and parents maximize available resources. One example is MemberPlanet, a platform designed specifically for PTAs and PTOs to streamline membership, communication, and fundraising efforts.


MemberHub PTA and PTA Reflections

Another popular platform among PTAs is MemberHub. This tool simplifies the organization and communication of PTA Reflections programs and other events and fundraisers. MemberHub helps PTAs and PTOs stay organized, saving valuable time and effort.


Utilizing Technology for PTA Meetings

To make your PTA/PTO more effective, it's essential to use technology during PTA meetings. Here are some best practices to follow:


PTA Meeting Software

Using PTA meeting software like SAFSMS can help manage meetings and events more efficiently. This software allows you to schedule meetings, send reminders, and manage minutes.


Online Voting

Incorporate online voting for important decisions during PTA/PTO meetings. Tools like MoneyMinder can help streamline this process and make it more transparent.


Video Conferencing

With remote learning and work becoming more prevalent, video conferencing tools like Zoom or Google Meet can help increase participation in PTA/PTO meetings.

Managing PTA/PTO Finances with Technology

Financial management is a significant aspect of PTA/PTO operations. Technology solutions like Springly can help you manage your finances more effectively, making tracking expenses, income, and budgets easier. This software also assists in generating financial reports, ensuring transparency and accountability.

Implementing Technology for PTA/PTO Fundraising

Fundraising is an integral part of any PTA/PTO's operations. Incorporating technology can help you reach a wider audience and increase your chances of success.

Online Fundraising Platforms

Platforms like Givebacks by MemberHub provide an easy way for PTAs and PTOs to raise funds online. These platforms allow you to create and manage multiple fundraisers, track progress, and engage with donors.

Social Media Promotion

Social media is a powerful tool for promoting your PTA/PTO fundraising efforts. Utilize platforms like Facebook, Twitter, and Instagram to spread the word about your events and engage with potential donors.

Enhancing PTA/PTO Volunteer Management

Managing volunteers is essential for any successful PTA/PTO. By implementing technology, you can streamline the process and enhance communication with your volunteers.

Volunteer Management Software

Tools like HEIapply and PTOffice can help you manage volunteer sign-ups, track hours, and communicate with your volunteers more effectively.

Online Collaboration Tools

Collaboration tools like Google Workspace and Microsoft Teams can help your PTA/PTO members work together more efficiently. These tools provide a centralized location for sharing documents, schedules, and other resources.

PTA/PTO Website Best Practices

A well-designed PTA website is essential for keeping parents informed and engaged. Here are some best practices to follow when creating your website:

  • Make sure your website is mobile-friendly and easy to navigate.

  • Update your website regularly with the latest news, events, and resources.

  • Include a section for parents to sign up for email updates.

  • Utilize SEO strategies to ensure your website is easily discoverable by search engines.

PTA/PTO Communication Best Practices

Effective communication is critical to the success of any PTA/PTO. By leveraging technology, you can improve communication with parents, staff, and volunteers. Here are some best practices for using technology to enhance PTA/PTO communication.


Utilize Email Marketing

Email marketing is a powerful tool for informing parents and volunteers about PTA/PTO events and activities. Platforms like Mailchimp and Constant Contact can help you create professional-looking emails, manage contact lists, and track engagement.

  • Send regular newsletters with updates, announcements, and upcoming events.

  • Use segmented email lists to send targeted messages to specific groups, such as volunteers or committee members.

  • Track open rates and engagement metrics to improve your email marketing efforts.

Harness the Power of Social Media

Social media platforms like Facebook, Twitter, and Instagram can help you connect with parents and share important updates.

  • Create a dedicated PTA/PTO Facebook page or group to share news, events, and photos.

  • Utilize Twitter to share real-time updates and announcements.

  • Use Instagram to showcase the visual aspects of your events and activities.

Implement a Text Messaging Service

Text messaging services like Remind or TextMagic can help you send important updates and reminders directly to parents' and volunteers' phones.

  • Send text message reminders for upcoming meetings, events, and deadlines.

  • Use text messaging to communicate time-sensitive information, such as cancellations or rescheduling.

  • Encourage parents and volunteers to sign up for text message updates.

Create a PTA/PTO Blog

A blog can be a great way to share more in-depth information about your PTA/PTO's activities, achievements, and plans. A blog can also serve as a platform for showcasing student work or highlighting specific programs.

  • Update your blog regularly with new content.

  • Share blog posts on social media and in email newsletters.

  • Encourage parents, teachers, and students to contribute to the blog.

Parents in a school, listening to speaker
Parents in PTA Meeting

PTA/PTO Technology Training and Support

As you implement new technology tools and strategies, you must provide training and support for your PTA/PTO members, volunteers, and parents.


Offer Tech Training Workshops

Organize workshops to help PTA/PTO members and volunteers become more comfortable with the technology tools you are using.

  • Schedule regular training sessions for new members or as you introduce new tools.

  • Utilize webinars or video tutorials to provide training remotely.

  • Invite experts or guest speakers to share their knowledge and experience with specific tools or platforms.

Provide Tech Support

Ensure your PTA/PTO members and volunteers can access tech support when needed.

  • Designate a tech support team or point person to assist with technology-related issues.

  • Provide clear instructions and troubleshooting guides for common issues.

  • Encourage a culture of patience and support as members learn to use new tools and platforms.

Encourage Ongoing Learning

Staying up-to-date with the latest tools and best practices is essential as technology evolves.

  • Encourage PTA/PTO members to attend conferences, workshops, or webinars related to technology in education.

  • Share articles, resources, and best practices with your members.

  • Foster a culture of curiosity and continuous learning within your PTA/PTO.

Evaluating and Adapting to New Technologies

As technology advances, new tools, and platforms may become available to enhance your PTA/PTO's effectiveness further. Being open to adopting new technologies and adapting your strategies as needed is essential.


Stay Informed

Monitor technology trends and emerging tools relevant to your PTA/PTO.

  • Subscribe to newsletters or blogs related to education technology.

  • Attend conferences, workshops, or webinars to learn about new tools and best practices.

  • Network with other PTA/PTO leaders and educators to share insights and experiences with different technologies.

Evaluate New Tools and Platforms

Before implementing a new technology tool or platform, consider its potential benefits and drawbacks.

  • Consider whether the tool aligns with your PTA/PTO's goals and needs.

  • Assess the learning curve and potential challenges for members and volunteers.

  • Determine the costs of implementing the new tool, including subscriptions, training, and support.

Pilot New Technologies

Before fully adopting a new technology, consider running a pilot program to test its effectiveness and gather user feedback.

  • Select a small group of members or volunteers to test the new tool.

  • Monitor the pilot program closely, gathering feedback and identifying any issues or challenges.

  • Use the insights from the pilot program to refine your implementation strategy and address any concerns.

Review and Adjust

As you introduce new technologies, regularly review their effectiveness and impact on your PTA/PTO's operations.

  • Schedule periodic reviews to assess the success of your technology initiatives.

  • Gather feedback from members, volunteers, and parents to understand their experiences with the tools.

  • Be open to adjusting your strategy or exploring alternative tools if needed.

In conclusion, technology offers numerous opportunities to enhance parent engagement, streamline operations, and improve communication within your PTA/PTO. By implementing these best practices and leveraging the power of technology, you can create a more efficient and successful organization. Stay open to new technologies and continuously evaluate their effectiveness to ensure your PTA/PTO remains at the forefront of innovation.


For more tips on utilizing technology in the classroom, check out global resources for teachers to use in the classroom and get your kids ready for virtual classes and school apparel.

In conclusion, utilizing technology effectively can help enhance parent engagement in your PTA/PTO, streamline operations, and improve communication. Following these best practices and leveraging the available resources can create a more efficient and successful PTA/PTO. This article was written by K-12 Clothing. They ship directly to parents with no minimum order required. K-12 Clothing offers spirit wear, team gear, and staff apparel. Created by a PTA Dad, K-12 Clothing is your go-to source for all school apparel needs.



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