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Bringing in the Fundraising Dollars: How to Increase Your Spirit Wear Sales

One key aspect of a child’s educational experience, and the PTA or PTO’s fundraising toolkit, is school spirit wear. It instills a sense of belonging and community and serves as a physical representation of the school’s brand in the community. Spirit wear is also a key fundraiser for school organizations funding supplemental programs at the school. Many school organizations just leave their spirit wear on autopilot and raise a couple hundred dollars. However, with some targeted efforts, we have seen schools raise $5,000-10,000 from spirit wear alone. How, you ask? This article will outline 5 things we have seen be successful.


1. Diversify Your Products

The more you have to offer, the more you’ll attract. An important part of diversifying your product line is knowing how to appeal to different segments of your customer base. Make sure you start your store with a broad selection - everything from a broad range of sizes (child to adult), to a selection of different colors, to a variety of products (winter to summer). The range of products ensures you are reaching many people. For an extra boost, introduce new products 3 to 4 times/year. This allows frequent buyers to build their spirit wear wardrobe without running out of options as well as draws new buyers with items that may appeal to them.


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2. Represent Your Graduating Class

Your school’s graduating class become school representatives in their next step (whether middle school, high school, or college). Similarly, because they are moving on, they, and their families, are more likely to want to buy spirit wear before they go. Adding a special line of graduation logos to your school’s spirit wear collection can really help to drive a new set of sales. How you go about this can vary - you can just add the class year to your existing logo or hold a competition for the graduates to design and vote on a logo. Either way, give those graduates a special spirit wear send off!

3. Shout it Out from the Social Media Rooftop!

We can’t escape social media so leverage it! Studies show that the content we consume form social media platforms has a massive influence on our buying decisions. So, what better way to market your spirit wear than through social media? Pull out all the stops: Facebook, Instagram, Snapchat, and any other app that your students are using. Use these platforms to publicize the existence of your store and highlight any new apparel or logos added. You can also run a campaign asking students to post different spirit wear items on social media with a link to your store or feature a different spirit wear item every week or two. Finally, you can run a spirit wear Fridays campaign and post pictures of students/teachers/staff/parents in their spirit wear every Friday! If you're getting low engagement on social media, recruit a couple of people and make personal asks for them to post. Once a few people are posting, others will follow. Get creative, have fun, and see the results of your efforts in boosted sales.



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4. Discounts, Discounts, and Discounts

Discounts, whether small or large, tend to draw people in and encourage them to buy thereby driving your fundraising dollars higher. By holding a sale for your online spirit wear store, you are likely to increase your potential customer base and end up selling products to people who wouldn’t have normally made a purchase. You should consider offering coupons at key times like back to school, fun run, and the holidays, to maximize the discounts your community gets.

5. Make the Buying Process Easier

Convenience is king so spend some time making the buying process easier. Provide customers with an online store so they can shop anytime. Providing an easy to remember link (e.g. www.shopmyschoolname.com), various delivery options, and product filtering options also make things easier.


So, there you have it, some of the best surefire ways to increase your school’s spirit wear sales. Stick to these, and you’re sure to see a boost from last year’s figures!


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